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| In
1998, Clear Memories became a full time occupation. In just three
years, they had become the most well-known and respected ice carving
company in the San Francisco Bay Area. Purchasing the latest equipment,
the two were consistently looking and creating the newest innovations
in the field. |
In
2000, Clear Memories incorporated Humberto Acosta to the team. Humberto's
work ethics and attitude made him a great fit for the hardworking
team. In 2001, Clear Memories had outgrown its existing building
and began renovation on a leased space in Napa, Ca. The project
consisted of adding freezers, floors, offices, block-making equipment,
and an updated electrical system. By February 2002, they had settled
into the new location. |
On
September 2, 2002, Clear Memories Inc., proved to be the most devastating
day in the business’ history. Upon arriving to work that morning,
Dave and Jeff found that the building they had been renting |
had
burned to the ground. The fire started in another tenant's area,
and then spread throughout the building. Everything they had worked
for over the seven-year period was lost. Showing incredible resolve
and taking no time to wallow in their loss, they immediately began
to rebuild. Jeff, Dave, and Humberto replaced their carving equipment
with tool belts, and began construction. The three worked day and
night, seven days a week and completed the 32-foot by 56-foot building
in record time. On December 1 of the same year, the building was
complete and they immediately reopened. |
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